Register now for a free online seminar featuring Brad and Tom Szaky, founder of TerraCycle, discussing lessons from their new books and taking your questions. “In The Green: The Benefits and Challenges of Sustainable Business” is scheduled forTuesday, January 28 at 2pm Eastern, 11am Pacific time. Brad and Tom (the author of Outsmart Waste: The Modern Idea of Garbage and How to Think Our Way Out of it) will talk about the challenges that growth brings to mission-driven businesses like Ben & Jerry’s; the opportunities and risks of partnering with bigger businesses, such as Unilever; and how to avoid “greenwashing” while staying competitive. Tom is the founder and CEO of TerraCycle, a global recycling company that makes typically non-recyclable waste recyclable in over 24 countries. Berrett-Koehler Publishers is the host and registration is now open.