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Contest Winners Commence Gorging

Congratulations to Bernadette Hopen, Azure Qian Yu, Teresa Engebretson, and Asami Tanimoto, who each won five coupons good for one free pint of Ben & Jerry’s!  The contest was part of Net Impact’s 2018 conference, where 2000 sustainability-minded students gathered in in Phoenix, Arizona for two inspiring days of speakers and networking.  Berrett Koehler, publisher…

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New CEO Welcomed By New Board Chair

Ben & Jerry’s got a new Chief Executive and a new chair of its independent Board of Directors this summer.  Unilever veteran Matthew McCarthy succeeded Jostein Solheim as CEO in August, and Anuradha Mittal took over from Jeff Furman as chair of the board. McCarthy is the former vice president of Unilever Food North America. …

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Activism As Brand Identity

In a new article in B Magazine, I look at Ben & Jerry’s corporate strategy to turn its customers into social activists.  A lot of good things have happened at the company since Ice Cream Social was published three years ago, and the article brings you up to date on some of the most exciting…

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Managing Ten Million Conversations At Once

You can find Ben & Jerrys in the freezers of about 40 million US households.  About ten million of these contain “fans” who connect with the company by liking it on Facebook or following it on Twitter, Snapchat, or some other social media platform.   Keeping those fans engaged and encouraging them to carry on…

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“Bernie’s Yearning” is here!

Ben Cohen has produced forty pints of a new flavor to support the presidential campaign of Bernie Sanders.  The flavor is not produced or endorsed by Ben & Jerry’s Inc., and the extremely limited run is being used for explicitly political purposes.  Twenty five of the pints are being raffled off to raise money for…

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Bernie Sanders Ice Cream: Mix It Yourself

Everyone interviewed for Ice Cream Social agreed that Ben Cohen is a genius at creating new flavors of ice cream. Last week, he did it again. Cohen, who supports Bernie Sanders’ presidential campaign, joined about 700 protestors outside a theater in Burlington, Vermont before Donald Trump appeared there on January 7. Ben is also a…

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