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“Bernie’s Yearning” is here!

 Ben Cohen has produced forty pints of a new flavor to support the presidential campaign of Bernie Sanders.  The flavor is not produced or endorsed by Ben & Jerry’s Inc., and the extremely limited run is being used for explicitly political purposes.  Twenty five of the pints are being raffled off to raise money for…

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Bernie Sanders Ice Cream: Mix It Yourself

 Everyone interviewed for Ice Cream Social agreed that Ben Cohen is a genius at creating new flavors of ice cream. Last week, he did it again. Cohen, who supports Bernie Sanders’ presidential campaign, joined about 700 protestors outside a theater in Burlington, Vermont before Donald Trump appeared there on January 7. Ben is also a…

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Managing Idealists and Capitalists

 Marya Besharov has been teaching the Ben & Jerry’s story for seven years. She focuses her classes on the salary ratio, a policy the company maintained from the early 1980s until 1994 that required the highest-paid full-time employee earn no more than seven times as much as the lowest-paid (full-time) employee. The policy divided the…

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Hitting the Big Times (sort of)

 Last Friday’s New York Times story on the relationship between Unilever and Ben & Jerry’s isn’t really hard news. It’s the Mister Softee version. What the story leaves out is what Unilever does not want you to know. To save money, Unilever executives ordered the recipes for Cherry Garcia and other popular flavors changed shortly…

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Talk to DC Entrepreneur’s Organization

 Brad told the Ben & Jerry’s story to the Washington, DC chapter of the Entrepreneur’s Organization on April 23.  Thanks to Karen Morse of DC Ben & Jerry’s for the ice cream and the leaders of EO DC for their invitation —  Anna and Austin Birch of Adventure Links, Jen Sterling of Red Thinking LLC,…

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