Screen Shot 2014-01-29 at 9.02.59 AMAn excerpt from the book has been posted on the popular website Triple Pundit this morning.  The excerpt tells the story of the company’s first serious effort to advance its financial and social goals simultaneously, and of its first public advocacy campaign.  Both of them succeeded through large helpings of creativity, chutzpah, and customer advocacy.  Read about the Vermont-only stock offer and the “What’s The Doughboy Afraid Of?” campaign here.